Movement_026

chromatic

13-12-2018

In a nutshell:

The word Chrome or Chromatic derives from greek from Greek word khrōma, which means colour, after it’s ability to capture and reflect interesting arrays of colours. It has a unique quality to create a spectrum or split light effect, creating red, yellow and blue highlights. ‘Chrome’ usually refers to a reflective or highly polished metal-like finish.

A bit more:

As design becomes more and more digitized, designers and artists look back to the most simplest forms of colour, elements, materials to bring their art back to the real world. Something that links us to the ground beneath our feet. Organic iridescent and flourescent colour schemes have been hugely popular in 2017 and 2018, this had a natural, earthy and uncontrolled feel. But, inevitably, new colour effects and movements will grow in popularity in 2019.  Sit tight to see the rise in Chrome, Chromatic effects and distorted reflections.

More recent movements:

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